Do you know the difference between helping and selling?

first_img 11SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr by: Wayne BreitbarthJay Baer’s Youtility is a great book that really puts into perspective the new selling/buying world in which we operate. Do yourself a favor and pick up your own copy. (If you’re an accountant or you sell real estate, there’s also a companion book available.)So, what is the overall concept of Youtility? Here are two excerpts from the book that summarize it well:“The secret to your success is to be the most useful (fill in with your specific profession) you can possibly be and to value helping over selling.”“Youtility provides customers and prospects with massively useful, free information that creates long-term trust and kinship between you and them.”Pretty simple, huh? Just provide your customers and prospects with massively useful, free information, and you will create long-term trust and kinship.I’m pretty sure we all know that trust and kinship alone won’t necessarily lead to a sale. We still have to deliver quality products and services at the right price. But if you don’t have trust and kinship, you won’t have a customer for very long.Youtility and LinkedInHow can you use LinkedIn for your very own version of Youtility? continue reading »last_img

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