T orange founder the perception of a start up company from 0 to 1Content pays is the minority of th

Internet information, brings a choice difficult disease to the user, regardless of is the daily express, sh419 news, or today’s headlines, the flow of information with the title of the party and the invalid content, to filter out the content they want from it, the time consumed by the may far exceed the reading pleasure can help users save time, gain knowledge and experience has become the value of the goods, pay as a way for users to save time, will more acceptable for the user.


three years ago, a new movie, many people will be frantically searching for HD in the network, thunderbolt, express, etc., is the necessary software installed for everyone; three years later, the movie site transferred to the cinema or Youku, Iqiyi this kind of original website, pay ten dollars buy a

brings about a huge business opportunity:

NetEase, cloud music, music, Youku, music as well as Tencent video, these content sites have begun to use members to pay the way to download charges to users……

2 there’s obsession, thinking too much about one thing, and finding a lot of things that have not been done or especially done.

we are at the start of April IT orange, then 2 people, a start-up capital, in the Houde innovation Valley rented 2 stations, with 2 computer starts. From the beginning of the prototype design of white paper, the first phase of the work is to spend 1 months to do beta version of the product and the line, a process more familiar, but because the first version of the design function, too much time delay, by May 21st the first version of IT orange was on the line, did not do too much publicity, mainly in the circle of acquaintances and friends spread.

APP, Li Xiang, hecaitou etc. are introduced by the Blitz, Li Xiang is said to have received a one-time booking fees 15 million;

‘s free Internet model is being broken.

The change in the psychological and behavioral patterns of

why do people suddenly want to pay for knowledge,


for a long time, "free" has been a winner in the field of the Internet access criteria, to the tragic competition everywhere full of the smell of blood, let "free" this is not a normal business model has become a standard in the field of the Internet, various market segments are competing with the game player size reduction attack weapon, to the opponents no abnormal market, in an attempt to destroy the opponent. Even a book on economics, the quality of which is not so high, "free: the future of Commerce" has become a Bible for Internet practitioners.

as if the night, pay such as general with ferocious growing bamboo shoots after a spring rain, swept from the realization mode of the Internet industry to bring new.


content consumption hot behind, is an escalation of consumer psychology.

Prosperity of

based on these two aspects, I chose to start over and do something from 0.


This is the

in the seven km above the altitude of Guangzhou to Beijing on the plane, Haichun should be invited to share "IT orange and everyone" itjuzi 2013 sentiment: This is a start-up company from 0 to 1 in the course of course, is a small team of 4 people working hard, is a for the ideal road again, tired and happy of course, um, is a female entrepreneurial story.

1 in the domestic and foreign companies concerned, investment in the cumulative investment time has accumulated more than more than 10 thousand hours, on the one hand can prove to be really like, on the other hand, that has sufficient accumulation;

a lot of venture capital circle of friends, I know from the beginning of the 17Startup, which was previously in the grand innovation hospital internal business projects, I do the first project after the switch from the media, also hope to take out as a separate company and entrepreneurial projects, but in the end because the negotiation is not too smooth, and I quit leave 17Startup, need to hit the road again.

FM of Himalaya’s "123 knowledge Carnival", the turnover paid voice course reached 50 million 880 thousand, and the first "double eleven" total turnover was

products on the line, means more things blow on our faces, we think, this year the most important thing is to make the number of companies to achieve 8000-10000, build can be developed

this is an age full of contradictions. People are more and more eager for deep knowledge, and hope that deep knowledge is becoming easier and easier to understand. Why do people suddenly want to pay for knowledge? What’s the inspiration for the entrepreneurs of the era of content payment?

at that time, the mood is low, adjust and rest more than 1 months, do not know, do business investment, or go to the company to do a product or business, but maintained every day and more than 3 people exchange frequency, talk about a lot of possibilities, but also many kinds of work, the result is in the face of SS, several partners get angel investor support, decided to start in 17Startup, on the basis of continue our unfinished products and services, follow the inner guidance, doing what I love.

what exactly is it about inner guidance and love,


2013: accumulation and precipitation from 0 to 1

why restart


but by 2016, free was at the impenetrable barriers in a small hole, and is suffering from piracy in the previous content area:

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