Black Friday Vs. Cyber Monday: Toward A New Shopping Calendar

first_imgThe Rise and Rise of Mobile Payment Technology Related Posts What it Takes to Build a Highly Secure FinTech … christina ortiz Are Black Friday and Cyber Monday fighting a battle neither of them can win? It certainly looks that way as shopping landscape shifst both online and offline. A few holiday seasons down the road, both big-deal days may seem as quaint and dated as Sears Catalogs and keeping stores closed on Sundays. Enter Cyber Monday The term “Cyber Monday” was born during the holiday season of 2005, when the U.S. Trade Association’s National Retail Federation began to notice that shoppers who had just spent the entire Thanksgiving weekend barreling through crowded stores, were cyber-shopping when they sat down at their work computers on the following Monday. The federation’s site Shop.org officially coined the term in 2005 and set up an eponymous site in 2006. Obviously, post-Thanksgiving online shopping at work had been going on long before the NRF put a name on it. But it’s grown into something bigger and more influential, not only changing the way Black Friday works, but also the way retail stores handle the holiday shopping season. Cyber Monday revealed the biggest weakness in the Black Friday concept: brick-and-mortar. What used to be an asset is now hurting this once powerful shopping day as harried workers rebel against early hours and ornery customers fighting over flat screens. Add on the fact that retailers are now expanding Black Friday into Thanksgiving evening, and you’ve got one messed up system. That’s why Black Friday is now projected to be only the second busiest shopping day of the year, behind Cyber Monday. Research from Compuware APM pegs total spending on Cyber Monday at $1.44 billion. But what about Cyber Monday? Does it even make sense?In the modern world, it doesn’t matter what day it is, wherever you are, you can shop the holiday sales from anywhere as long as you’re connected. Most shoppers now have decent Internet connections from home, and as Dan Rowinski pointed out last week, mobile shopping now accounts for about 12% of the purchases made on Cyber Monday. Obviously, you don’t need to be back at work to use your smartphone.Et Tu, Target? So what’s the future of Cyber Monday in a world where office computers are not required to buy online? Retailers are recognizing this and beating Cyber Monday to the punch by starting sales earlier – both online and in store. The sales calendars don’t matter any more, but that doesn’t mean retailers won’t try to leverage the ideas with sales and deals tied to no-longer-relevant concepts.Online-only sites like Amazon are morphing Cyber Monday into Cyber Week. They’re posting new deals every day leading up to Black Friday or during the week following Cyber Monday to help keep the shopping excitement going longer. Brent Shelton, a spokesman for FatWallet, told the Daily Finance Blog that we should be expecting events like “Cyber Monday II” on December 5. Whether it’s longer sales online or in store, the retail calendar we follow today won’t stand the test of time. And that’s probably a good thing compared to getting up at 4am to stand in line at Wal-Mart – or spending your work day on eBay.Image courtesy of Shuttershock.center_img Tags:#Amazon#e-commerce Why IoT Apps are Eating Device Interfaces Role of Mobile App Analytics In-App Engagementlast_img read more

Karni Sena leader agrees to watch Padmaavat

first_imgFilm distributors in Rajasthan on Monday announced that they would not acquire the distribution rights of Sanjay Leela Bhansali’s film, Padmaavat, with Rajput groups demandinga complete ban on the movie and threatening violence at cinema halls screening the period drama.The film exhibitors also gave in writing to Rajput Karni Sena, spearheading an agitation that they would not screen the film. Meanwhile,Karni Sena founder Lokendra Singh Kalvi agreed to watch Padmaavat on Mr. Bhansali’s invitation before its release on January 25.Rajasthan’s leading film distributors, Yash Raj Jai Pictures and Marudhar Cine Entertainment, said that they had decided not to distribute the movie in the State. The decision came four days after the Supreme Court stayed the notifications and orders of Rajasthan and two other States banning the film’s release. .Hearing todaythree-judge bench of the apex court would hear on Tuesday the State government’s interim application seeking modification of its January 18 order allowing the film’s release. Home Minister Gulab Chand Kataria on Monday asked Karni Sena and the erstwhile royal family of Mewar to become co-petitioners in the case by filing review petitions.“We have conveyed people’s sentiments to the Supreme Court through our petition seeking recall of its order. We have to find a way out to respect the popular beliefs and faith in history, which should not be distorted,” said Mr. Kataria. He said the State government had invited the Rajput groups to join the legal recourse to get the matter settled.Mr. Kalvi told reporters that a “public curfew” would be enforced and protests organised outside the cinema theatres if Padmaavat was screened. He also said that he had accepted the film-makers’ invitation to watch the movie at a pre-screening event, but added that he knew it was a “ploy to deceive Rajputs”.Youth climbs towerProtesters blocked highways in Rajsamand and Barmer and raised slogans outside two cinema halls in Jaipur, warning them against screening the film. A 20-year-old youth climbed a mobile phone network tower in Bhilwara demanding a ban on the movie. He was later brought down.The Rashtriya Swayamsevak Sangh (RSS) extended support to the demand for ban on Padmaavat, saying no one should be allowed to distort history.last_img read more