Facebook’s Own Estimates Show Declining Student Numbers; Now More Grandparents Than High School Users

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Facebook’s Own Estimates Show Declining Student Numbers; Now More Grandparents Than High School Users

first_imgHow fickle are kids these days? Just when all the grown ups started figuring out Facebook, college and high school users have declined in absolute number by 20% and 15% respectively in a mere six months, according to estimates Facebook provides to advertisers that were archived for tracking by an outside firm. Facebook users aged 55 and over have skyrocketed from under 1 million to nearly six million in the same time period. There are more Facebook users over 55 years old today than there are high school students using the site.Grandma and Grandpa showed up to have a conversation, but Billy and Sally were gone. Facebook cannot be excited about this.The dramatic change in user demographics was picked up by iStrategyLabs today. Anyone can go through Facebook’s self-serve advertising program and see the user demographics numbers the company estimates now; iStrategyLabs captured that data six months ago and saved it for comparison. The changes have been dramatic. According to this data, from Facebook’s own ad platform, there are actually fewer high school and college users on Facebook today than there were six months ago. As you can see in the chart above, young people by age are up a small amount, but young people by school level are down. Users with undeclared education levels are way up, implying that many high school and college students may simply no longer be listing their schools at all on the site. That’s a dramatic change too for a site that began as a network for college students. We wouldn’t be surprised if Facebook stopped showing advertisers the number of high school and college students soon and relied only on the age distribution.Who is the company that is presenting these historical numbers? A quick check around the web shows that iStrategyLabs is one of the top sponsors of the Apps for Democracy contest with the D.C. government and company CEO, Peter Corbett, as a judge for the Apps for America project with the Sunlight Foundation – those are some pretty good credentials when it comes to saving a set of numbers accurately for six months. The company’s spreadsheet of Facebook data it’s captured since October, 2007 is here.Facebook’s communication team told us in response to this comparison that those numbers are “rough, not actual” – but they are going to check on the historical numbers internally and get back to us. Given that the number of male users plus the number of female users adds up to a lower number than the number of users shown when no gender is selected in the advertising platform – we suspect that the numbers Facebook is showing its advertisers are very rough. Users cannot create an account without specifying one gender or another.We can’t help but wonder whether the kinds of privacy measures that Facebook is sticking its toe in the water with right now could have helped six months ago: letting messages be made visible only to limited groups of people instead of all messages going to all your Facebook connections no matter the context. Instead, Facebook seems determined to push everyone into making their content on the site more public, not less. That may not matter if the kids aren’t around to be upset. Then the advertisers will be left pitching their products to senior citizen late adopters – and 35 to 54 year old users, now the biggest group on the site.It’s not a pretty picture, but we await further response from Facebook. Tags:#news#social networks#web Related Posts The Dos and Don’ts of Brand Awareness Videos A Comprehensive Guide to a Content Auditcenter_img Guide to Performing Bulk Email Verification marshall kirkpatrick Facebook is Becoming Less Personal and More Pro…last_img read more

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RAND Corporation Webinar: Hidden Heroes – America’s Military Caregivers

first_imgRajeev Ramchand, Ph.D., Senior Behavioral Scientist and Terri Tanielian, MA, Senior Social Research Analyst from RAND will present findings from the study and highlight:The size and makeup of the military caregiver populationDifferences between caregivers who support pre-9/11 and post-9/11 service membersThe burdens experienced as a result of performing caregiving dutiesGaps in services and supportsRecommendations for providing better support for military and veteran caregivers now and in the future. Continuing Education Credit1.00 Continuing Education credit hour will be available through the National Association of Social Workers (NASW) to credentialed participants. Note: The following states do not accept national CE approval programs and require individual program/provider application processes: California, Michigan, North Carolina, and West Virginia. For more information on how to receive credit go to the event page. Join us this month as we host our FREE military caregiving professional development webinar, featuring presenters from the RAND Corporation. *No registration is required. Webinar BackgroundMilitary caregivers play an essential role in caring for injured or wounded service members and veterans. Yet playing this role can impose a substantial physical, emotional, and financial toll on caregivers. This presentation will provide an overview of RAND’s recent study that examined the magnitude of military caregiving in the United States and assessed the array of policies, programs and services available to support the men and women who render this care. Date: June 19, 2014Time: 11:00 am EasternLocation: Hidden Heroes: America’s Military Caregiverslast_img read more

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Labour Day Message by Leader of the Opposition, Dr. Peter Phillips

first_img ‘Protecting the Interest of Workers As We BuildA Jamaica That Works for All’My fellow Jamaicans.Labour Day 2017, provides us with the opportunity to once again honour and celebrate the tremendous contribution of the workers of Jamaica to national development.We must never forget that in 1938 it was the collective protest of the Jamaican workers against the appalling economic and social conditions of colonial society that set the stage for the emergence of organized trade unions, and set the foundations of our modern day political arrangements which laid claim to Jamaica’s Independence.Let us forever remember that Jamaica’s survival in today’s global economy is due primarily to the efforts of our workers.Every day thousands of Jamaican workers in Agriculture; in Tourism; in our factories and stores and our call centres; as well as the members of our security personnel; bus and taxi drivers; Teachers; Nurses; Civil Servants and numerous others, keep Jamaica functioning.We pay tribute as well to the workers in the Financial Services, the music industry and other service providers.They provide the services that are essential to our survival as a Country and many earn the foreign exchange that keeps our economy afloat.Without our workers and their efforts we would not exist as a viable country and a vibrant society.It is this simple reality that continues to inspire so many Jamaicans to fuel their determination to honour the dignity of work by undertaking community projects all across the country.I salute every worker and commend each and every Jamaican who is working today to build a better Jamaica by supporting community projects all across the nation.This is especially important given the recent flood rains that have affected so many homes, businesses and communities across Jamaica.As we come together and celebrate the contribution of the workers and the Trade Union Movement to the building of modern Jamaica, let us also recommit ourselves to the protection and extension of worker’s rights.The denial of the representation rights of workers in some sectors of the economy, and the spread of the practice of employing workers under the guise that they are independent contractors, are among the things having the effect of limiting the fundamental rights of workers and reducing their benefits, including pension benefits.Jamaica’s future as a society that affords equal opportunity to all its people, will forever be enhanced by the energy and activism of a strong Trade Union Movement.With this in mind, let us take time out this Labour Day, to celebrate our workers, by putting work into Labour Day. Equally, let us rededicate ourselves to the historic objectives of the Labour Movement, which is to build a Jamaica that works for all the people.Have a safe and productive Labour Day; and may God continue to bless Jamaica and its people. Labour Day 2017, provides us with the opportunity to once again honour and celebrate the tremendous contribution of the workers of Jamaica to national development. Story Highlights Have a safe and productive Labour Day; and may God continue to bless Jamaica and its people. We must never forget that in 1938 it was the collective protest of the Jamaican workers against the appalling economic and social conditions of colonial society that set the stage for the emergence of organized trade unions, and set the foundations of our modern day political arrangements which laid claim to Jamaica’s Independence.last_img read more

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