Consumer Reports has launched CR Mobile, a new mobile Web site that allows users to access the magazine’s database of product reviews, ratings, buying advice and reliability studies.The data provided by CR Mobile is accessible through any mobile device with Web access. Users of iPhone and Android phones will also be able to access video in addition to the standard data. The service is free for current subscribers of ConsumerReports.org. Non-subscribers can access the site for 24-hour or 30-day periods for $0.99 and $4.99 respectively.Poll results, user reviews and blog posts are also available on CR Mobile. Users can also sign up to receive product safety and recall alerts via SMS by texting the word SAFE to 76666. The site also has a “compare” feature that allows side-by-side comparison of up to three competing products for performance and price, a function that is currently unavailable on ConsumerReports.org, but will be added later this year. According to Jerry Steinbrink, vice president of publishing at Consumer Reports, CR Mobile was created to serve an audience that the magazine had a hard time attracting in the past. “[CR Mobile] is for those that are already out at the stores shopping,” he tells FOLIO: sister publication Audience Development. “It’s a great way to get information into the hands of the consumers and help them make better decisions between one product or the other. It’s a good way to serve our readers at that critical point.”The data on CR Mobile is segmented by categories, including Appliances, Electronics, Home & Garden and Babies & Kids. The only category of products that is not currently available on CR Mobile is Cars, which will be added in July. “It’s a bit more complicated for us to get the specs of each car on a mobile phone, so that’s taking a little longer,” Steinbrink says.
Trade between India and Zimbabwe has reached US $ 125 million in the financial year, 2010-2011, said Commerce Ministry Tuesday.Comparing to 2006-07 (US $ 64.02 mn), the trade growth between the two countries has doubled in four years.”Bilateral Trade has shown an impressive growth, increasing from US $ 64.02 mn in 2006-07 to US $ 125 mn in the year 2010-11, i.e. almost doubling in the last 4 years, with India’s exports to Zimbabwe amounting to US $ 114 mn and imports from Zimbabwe amounting to US $ 11 mn,” a press release by the Ministry said.Expressing happiness over the development, the Union Minister of Commerce Industry and Textiles Anand Sharma requested Zimbabwe Vice President Joice Mujuru to ratify BIPPA which was signed in 1999 as it will help in increasing investments in both countries.Conveying India’s interest in cooperating with Zimbabwe in the mining, power generation, railway, ICT and agricultural sectors, Sharma said “In fact the tripod on which the India-Africa relationship stands today with the resonance of South-South cooperation is that of technology, trade and training. We have created a three-tiered cooperation at Pan-African, regional and bilateral levels with the continent of Africa.”